Trade corridor · China → ASEAN
From China to 7 ASEAN markets
BBME expo hostASEAN target market
BBME gathers 100+ premium Chinese source brands, providing a one-stop platform for franchisees, distributors, and buyers across ASEAN to explore the booming market.
BBME is co-organised by Landing Expo and the Malaysia Cross-border E-commerce Association. Backed by Landing Expo's Maternity & Baby Club network, we aim to be the router and accelerator for Chinese brands going global.
Every stop is backed by respected local organisations, giving you the most trusted place to do business.
The router and accelerator for Chinese brands going global.
SUPPORTING ORGANISATIONS
Four reasons buyers come to BBME.
Trade corridor · China → ASEAN
From China to 7 ASEAN markets
Better prices at the same quality, so you keep more margin.
Close to global trends, with a steady stream of new styles.
Small custom runs and quick reorders mean less stock risk.
Meets international safety standards, so shoppers buy with confidence.
Accelerating Chinese brands to the world
More expos are on the way. Follow us to hear first.
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Partner with us
On 22 September 2026, the ASEAN Cross-border E-commerce Summit and BBME press conference was held in Kuala Lumpur, drawing wide attention from business and government leaders and the media in both countries.
1-on-1 business matching and priority check-in for retailers, distributors and online sellers.
Register as a trade visitorMums-to-be, new parents and grandparents: discover maternity wear and care, compare strollers and car seats, and meet brands new to Asia.
Register as a public visitor
